MANILA: TikTok has partnered with the Securities and Exchange Commission (SEC) Philippines to strengthen public awareness of investment scams and promote financial literacy through the platform’s #ThinkTwice digital literacy campaign.
The collaboration was formalised through a Memorandum of Understanding and comes amid growing concerns over online fraud.
A recent survey found that more than 75% of Filipino adults encountered at least one scam in the past year, with authorities noting an increase during the holiday season.
Under the partnership, TikTok and the SEC will jointly produce educational videos highlighting common financial and investment scams, how to verify information sources, and practical steps to avoid fraud.
The content will be shared via TikTok’s social channels, the #ThinkTwice Resource Hub, and the SEC’s official platforms.
TikTok Philippines Public Policy head Yves Gonzalez said the initiative reflects the platform’s continued investment in user safety through technology, moderation, and education, adding that collaboration with regulators is key to tackling scams.
The first video in the series will focus on Ponzi schemes, explaining how they operate, common tactics used by scammers, and how the public can protect themselves.
SEC Commissioner Rogelio Quevedo said the partnership allows the regulator to reach a wider audience with clear and practical guidance, helping Filipinos make informed investment decisions and safeguard their savings.
The initiative builds on TikTok’s earlier collaborations with Philippine authorities to counter misinformation and raise awareness of recruitment and online scams. Source: Marketech APAC
HackWarn.com Analysis
Why This Partnership Matters
This collaboration recognises that scam prevention must reach users where they are most active on social media.
By using short, accessible videos, regulators can deliver timely warnings in a format that resonates with younger and digitally active audiences.
Key Takeaway for the Public
Education is a critical defence against scams. Understanding common fraud patterns such as guaranteed returns and urgency tactics can significantly reduce victimisation, especially during high-risk periods like the holiday season.
HackWarn.com Reminder
Always verify investment offers through official regulators, be cautious of “too good to be true” promises, and rely on trusted sources for financial guidance. Awareness remains the strongest protection against evolving scam tactics.
